Social media platforms are booming in Nepal with the rapidly growing number of internet users and socially active individuals. Trends for posting on social media and gaining popularity from it have been a passion for lifestyle influencers in Nepal. Platforms like:
- TikTok
- YouTube
- X 'Twitter'
Such popular platforms have been utilized by many Influencers across Nepal for showcasing their lifestyle.
Who are lifestyle influencers?
Lifestyle influencers engage with their followers in different ways, such as posting photos and videos, interacting with their followers in live streams, etc., using different social media platforms like TikTok, Instagram, X (Twitter), Facebook, YouTube, LinkedIn, and more. They influence a wide range of categories, such as fashion, beauty, fitness, travel, food, and health, motivating and entertaining their followers.
Characteristics of Lifestyle Influencers
- Authenticity & Relatability: They share personal experiences and real-life stories.
- Aesthetic Sense & Creativity: Maintains consistent aesthetic content like photos, videos, and blogs on social media.
- Expertise & Niche Knowledge: Provides valuable insights, reviews, and recommendations exploring deeply certain lifestyle niches like fashion, fitness, travel, and more.
- Strong Personal Branding: Maintains consistency across different platforms having a unique identity, voice, and content style.
- Influence & Persuasiveness: Has the power to impact the decisions on products, trends, and lifestyle choices.
- Collaboration & Networking: Partners with brands, fellow influencers, and industry experts. Also, have a wide range of networks through events, brand launches, and online campaigns.
- Authenticity & Relatability: They share personal experiences and real-life stories.
- Aesthetic Sense & Creativity: Maintains consistent aesthetic content like photos, videos, and blogs on social media.
- Expertise & Niche Knowledge: Provides valuable insights, reviews, and recommendations exploring deeply certain lifestyle niches like fashion, fitness, travel, and more.
- Strong Personal Branding: Maintains consistency across different platforms having a unique identity, voice, and content style.
- Influence & Persuasiveness: Has the power to impact the decisions on products, trends, and lifestyle choices.
- Collaboration & Networking: Partners with brands, fellow influencers, and industry experts. Also, have a wide range of networks through events, brand launches, and online campaigns.
Trending Lifestyle Influencers Dominating Social Media in Nepal
1. Glam Behaviour
About the Creator:
Glam Behaviour is managed by Supriya Shrestha, a trendsetter known for her innovative makeup tutorials, transformation videos, and unique style aesthetics. Her content resonates with a diverse audience, bridging traditional Nepali beauty ideals with modern fashion trends.
Social Media Account:
- Instagram: glambehavior_
- YouTube: @supriyashrestha
- TikTok: @glambehavior
KPIs:
- Approximately 79K followers on Instagram, 48K subscribers on YouTube, and 56K followers on TikTok.
- Consistently high engagement on posts and reels.
- Robust reach across both Instagram and TikTok platforms.
Collaborations with:
- Collaborations with beauty and skincare brands.
- Fashion partnerships with local labels.
- Occasional campaigns with lifestyle and wellness brands
2. Aaku
About the Creator:
Known as Aakriti Ranabhat (often referred to by her moniker “Aaku”), this digital creator has cut out a niche in lifestyle content that romanticizes everyday experiences. Her relatable storytelling and visually appealing content around fashion, travel, and daily life have earned her a loyal following.
Social Media Account:
- Instagram: aakkkkuuuuuu
- TikTok: @aakupaakuu
KPIs:
- Approximately 26k followers on Instagram.
- Notable engagement rates that underline her connection with the audience
- Consistent reach and shareability, making her content ideal for brand collaborations
Collaborations with:
- Partnerships with local fashion boutiques and lifestyle labels.
- Collaborations with travel agencies and lifestyle product brands.
- Campaigns that often highlight romanticized, aspirational living.
3. Parakram SJB Rana
About the Creator:
Parakram SJB Rana is a prominent fashion icon whose style seamlessly blends luxury with everyday wear. His refined yet accessible aesthetic makes him a trusted voice in the Nepali fashion scene, and his content often inspires followers to elevate their style.
Social Media Account:
- Instagram: parakramrana
- YouTube: ParakramRana
- Facebook: @parakramrana
- TikTok: @para.para.para
KPIs:
- Around 84K followers on Instagram, 45K subscribers on YouTube, 2.6K followers on Facebook, and 108K followers on TikTok.
- High interaction rates on posts featuring styling tips and fashion showcases.
- Strong influence in setting local fashion trends.
Collaborations with:
- Collaborations with premium fashion and accessory brands.
- Endorsements from local lifestyle labels and fashion retailers.
- Involvement in high-profile fashion events and campaigns
4. Twosteroo
About the Creator:
This channel is managed by Adhish Gurung and Trishagni Shakya. Twosteroo is a dynamic duo known for their engaging, humorous, and relatable content that covers relationships, lifestyle, and travel. Their authentic chemistry and creative storytelling have helped them build a steadily growing audience across multiple platforms.
Social Media Account:
- Instagram: twosteroo
- TikTok: @twosteroo
- YouTube: @twosteroo
KPIs:
- Approximately 10k followers on Instagram, with growing traction on YouTube and TikTok.
- High engagement on interactive posts and video content.
- A niche but loyal community that values its authentic perspective
Consistently high engagement on posts and reels.
Collaborations with:
- Collaborations with travel and adventure brands.
- Partnerships with emerging local lifestyle ventures.
- Sponsored content that often features relatable, everyday experiences
5. Sushma Karki
About the Creator:
Sushma Karki is a celebrated personality who has successfully transitioned from traditional media into the digital landscape. Her content spans lifestyle, fashion, and wellness, and she is known for her vibrant storytelling and genuine engagement with her audience.
Social Media Account:
- TikTok: @ksuskalology
- Instagram: ksuskalology
KPIs:
- Approximately 88K followers on Instagram and 70K followers on TikTok.
- High engagement rates that reflect strong audience trust.
- Consistent performance in both content reach and influence
Collaborations with:
- Endorsed by well-known beauty and skincare brands.
- Collaborated with fashion labels to launch and promote collections.
- Partnered with wellness companies, further cementing her reputation as a versatile lifestyle influencer
There are many other lifestyle influencers in Nepal, and we have listed only a few. As social media continues to grow, new creators are emerging, shaping trends, and inspiring audiences. Keep exploring to discover more influencers who align with your interests and style!
Connect with Nepal’s Top Lifestyle Influencers
What are the impacts of lifestyle influencers’ on Digital Marketing?
It is lifestyle influencers who represent convenience in reshaping the digital marketing space for you. Lifestyle influencers in Nepal have made it very clear to brands how important it is to work with them to hit narrow audiences.
- Builds Brand Awareness: Content created in partnership or collaboration with the brand that helps to expose it to a wider audience. Hence, boosting Sales and Engagement from recommendations of these influencers.
- New approaches to advertising: Change in focus from the measure of the quality of engagement rather than impressions and also because influencer marketing lets brands reach out to specific interest groups. This ensures that the placement of ads would be relevant and meaningful.
- Increase Brand Credibility: In most cases, consumers believe personal testimonies over general advertisements. This helps to build brand credibility.
- Increasing customer engagement: Reviewing the brand’s products personally and with honest comments on the product can influence loyal customers’ engagement with the brand.
- Real-Time Decision Making: This live data on campaign performance allows for strategies to be optimized by marketers.
- Offer Targeted Reach: It will get across to a specific demographic in an effective way that traditional advertising finds hard to reach.
- Cost-effective marketing: More efficient and simpler to measure than traditional advertising while offering credibility and authenticity.
- Scale Up of Brand Content: Helps in extending reach and promoting real engagement on social media.
- Customer Relationship Management: Marketers can acquire and keep new customers while increasing lifetime value.
- Driving Traffic: A good amount of web traffic can be driven by influencers, and in the end, the feed can increase the likeliness of conversions and sales.
How Can Lifestyle Influencers Help Brands Grow?
Influencers tell their stories inside the content and mix the content, making consumers adapt to the brand message.
For example, a fashion influencer would be able to show how fashion wears are worn daily, making the clothing line feel accessible but aspirational.
It doesn’t matter if the brand you want to shout out is eco-friendly clothing, organic skincare products, or luxury travel; that’s where influencers come to find niche audiences.
For example, a huge supporter of sustainable living as an influencer would have no trouble shouting out some new label like EcoChic Nepal in the line of ethical fashion, thereby capturing audiences who make ladies wear clothes valuing the good of the environment.
Since they are recommendations and known entities, influencers become product validators.
For example, beauty and skincare brands do well when trusted influencers post genuine reviews or tutorials on how to use products, which automatically speak for quality and raise conversion.
Of course, through collaborations, the brand can easily access greater opportunities, dealing with a larger section of the audience.
For instance, many travel and hospitality brands, like Meghauli Serai or Tiger Palace Resort, have very frequent collaborations with influencers in relation to showcasing an immersive experience while traveling. These visually compelling stories further increase the visibility of the brand and bring in new customers.
Influencers tend to attract very interactive and loyal communities. This has proven beneficial for health and fitness brands such as Fitbox Nepal and Gorkha Aesthetics, which share workout routines, nutritional advice, and wellness tips. As a result, people end up indulging in a healthy lifestyle, thus recording long-term customer loyalty.
For instance, a local trendy café may consider food influencers to make some mouthwatering content, whereas a touring boutique can reach adventure bloggers talking about truly fantastic experiences that have been relayed in Nepal.
Lifestyle influencers do not just set trends; they also have the potential to shape consumer perceptions and drive purchasing decisions. Their personalized content and genuine storytelling can help make a good impression on the brand.
Summary
At Krizmatic Digital Solution, we specialize in connecting your brand with Nepal’s top lifestyle influencers, as mentioned above and more, to create authentic, engaging content that resonates with your target audience. We can combine your brand’s story with influencers’ reach and compelling voices, ensuring every collaboration feels natural and trustworthy. We can match your brand with influencers whose style and values align with the brand’s value. Drive real engagement, boost visibility, and ultimately grow your business in today’s dynamic digital landscape with Krizmatic Digital Solution today!
