TikTok Marketing: A Powerful Tool for Growing Your Business in 2023

TikTok is the hottest social media platform right now, with over 1.6 billion users globally, including young and diverse users who love to watch and create engaging videos, making it an ideal platform for businesses to target a new market. TikTok increased its global user base by 368.6 million between 2020 and 2023, a 79.1% overall increase and an average yearly growth rate of 22.2%. (source: statista)

TikTok Marketing in Nepal

TikTok is becoming really popular in Nepal, especially among young people. It’s the best platform where people share short and fun videos about their culture and ideas. Nepali businesses are also engaging with TikTok to connect with customers. Being on TikTok can help them get noticed by people and make their brands grow. As TikTok becomes one of the biggest platforms in Nepal, businesses have a great opportunity to reach out in a fun and creative style.

10 Facts about TikTok Marketing in Nepal and around the World

2.2 million active users in Nepal.

4 in 10 users say ‘lifting their spirits’ is key to motivating them to make a purchase.

55% of users use TikTok to research new brands and products.

77% of TikTok users like when brands come up with new challenges, trends, or memes for others to join in on.

89 minutes per day, average user spends on TikTok.

85% of users are aged 18 to 34 years.

60% of users have purchased a product or service that they saw on TikTok.

4th highest audience engagement rate for User-Generated Content.

53% of marketers will increase their investments in the app, as TikTok has the biggest potential to grow. (Hubspot Blog Research)

50% of users have bought something after watching a TikTok LIVE.

TikTok Marketing Strategies in Nepal

1. Connect with the Culture

  • Mix your brand with Nepal’s traditions. Make cool TikTok campaigns using local customs and festivals that people will love.
  • 9 out of 10 users really like content that shows their culture.

2. Partner with TikTok Stars

  • Team up with new TikTok stars who connect with special groups. This helps your brand reach exactly who you want.
  • Working with these stars can make your posts get twice as much attention.

3. Exciting Challenges

  • Make exciting challenges that people can join. Show your brand’s style while they have fun being creative.
  • Tell people to use a special hashtag when they post their challenge videos. This way, your brand’s community gets stronger.
  • These challenges can get 100% more attention than regular posts.

4. Trending Songs and Hashtags

  • Make your marketing even better by using trending songs and popular hashtags in your videos. This makes more people notice your brand.
  • The most popular hashtags in Nepal are #trending, #capcut, #fyp, #tiktok
  • You can check for more popular and trending hashtags at TikTok Creative Center.

5. Behind the Scenes Stories

  • Share what your business does every day. Being open makes people like your brand more.
  • Most people like brands that show their values.

6. Your Supporters Set the Route

  • Ask people to make videos using your stuff. This makes them like your brand and tell others about it.
  • About 85% of people trust these videos more than normal ads.

7. Interactive Polls and Quizzes

  • Make polls and quizzes that people can play. It’s a cool way to talk about your products and services and make people interested.
  • Interactive stuff gets 4-5 times more views than regular stuff.

8. Tips and Tricks

  • Share helpful tips, tricks and how-to guides related to your field. This makes your brand look like an expert.
  • About 89% of people like brands that teach them new things.

9. Quick Limited Deals

  • Put up offers for a limited time. This makes people want to buy things quickly.
  • More people buy stuff when there’s a quick offer.

10. Sneak Peeks and Previews

  • Share quick glimpses of new products or events to create excitement among your audience.
  • Teasers can increase interest in new products by 70%.

TikTok Best Practices in Nepal

Set Up Your TikTok Bio

When you start using TikTok, make a good bio that tells people about you. Your bio can also have links to your website and social media accounts.

Post Frequently

Like other social media apps, TikTok has good times to post for more views. But what works for one business might not work for another. Begin by sharing 3 to 5 videos every week at different times. Check how people like them, and change if needed. You can plan what to share using a content calendar.

Global Best Times to Post on TikTok

Before we explore the best times to post on TikTok around the world, let’s gather some insights. Influencer Marketing Hub analyzed more than 100,000 TikTok posts and likes from various places. (Image source: buffer.com)

Create Videos for Full-Screen Vertical Viewing

Make videos that match the full screen when viewed vertically. TikTok’s screen is designed this way, and aligning your videos accordingly ensures that viewers don’t need to rotate their devices or struggle to see your content.

Vertical videos have 40% more engagement compared to videos shot in horizontal or square formats. By adapting your content to the vertical layout, you’re more likely to capture the attention of your audience and make a stronger impact on TikTok.


TikTok Marketing Campaigns from Leading Brands in Nepal

Many famous brands in Nepal have chosen TikTok as a strong tool to connect with their customers in a fun way. Let’s see how these brands used TikTok to connect with their customers and tell them about what they do.

Pathao Nepal

Pathao, a leading ride-sharing and delivery service provider in Nepal, initiated an engaging TikTok campaign to promote its services. They encouraged users to create fun and energetic videos of their Pathao rides or deliveries using the hashtag #PathaoRides or #PathaoDelivers.

Participants had the chance to win free rides or delivery vouchers. This campaign not only showcased the convenience of Pathao’s services but also tapped into the creative energy of TikTok users.

@pathaonepal Aba Pathao Hero bani kamaunuhos masik Ru 60000 samma, thap subida ka sath. Ajei darta garnuhos. #pathao #pathaonepal #movingnepal #pathaofood #hiring ♬ original sound – Pathao Nepal

Daraz Nepal

Daraz, one of Nepal’s largest e-commerce platforms, launched a strategic TikTok marketing campaign to boost its online sales. They collaborated with popular TikTok influencers to create entertaining and informative videos about shopping on Daraz. Using the hashtag #DarazShopping, they encouraged users to explore and make purchases from their platform.

This campaign aimed to drive more traffic to the Daraz app and promote their wide range of products.


eSewa, the top digital wallet and payment service in Nepal, utilized TikTok to raise awareness about its convenient payment solutions. They organized a campaign called #eSewaPayment, challenging users to share videos of themselves making quick and secure payments using the eSewa app. 

Participants had the opportunity to win an eSewa balance. This campaign not only emphasized the ease of digital transactions but also encouraged users to adopt cashless payment methods.

@esewa_official eSewa is your solution for all the bill payments!🤩 #eSewa #digital #wallet #trending #viral #fyp #services ♬ original sound – Amul


Foodmandu, the top food delivery service in Nepal, made an interesting TikTok campaign.They launched an exciting TikTok campaign called “Spin the Wheel”, where users could spin a wheel to win food, drinks, and discounts. They filmed their reactions and shared them. #Foodmandu #acefiesta

Also in collaboration with “KTM CTY”, shoppers at KTM CTY could get exclusive Foodmandu vouchers, benefiting both brands and TikTok users.

@foodmandu Limited time offer While shopping @ktmcty ♬ original sound – Foodmandu

Most Followed Popular TikTok Influencers in Nepal

NameTikTok UsernameFollowers in TikTok
Bijaya Baniya@bijju32109.6 M
Prisma Princy@twinny__girls7.5 M
Anju Bhandari@anzu_bb7 M
Shubham Shukla@subhamshukla34.8 M
Sorrya Joshi@sorrysa_official3.6 M
Deepa Damanta Shrestha@deepadamanta2.9 M
Ixchita & Bixchita@ixchita_bixchita2.4 M
Simple Kharel@simpalkharel2.3 M
Reshma Ghimire@reshmaghimire1.3 M

Why is TikTok Marketing Important for Your Business?

Having a strong TikTok advertising strategy in place can provide several benefits for your business, including:
  • Reaching a New Audience: TikTok has a billion users, mostly young. You can connect with new people through fun videos.
  • Get Known: TikTok allows you to create engaging and entertaining content that can go viral, helping to increase your brand’s exposure and awareness.
  • Increased Engagement: TikTok’s algorithm is designed to promote content that is engaging and keeps users on the platform so you can increase engagement and build a loyal following.
  • Partnership Opportunities: Many popular TikTok creators are open to partnering with businesses to promote their products or services. This can be a powerful way to reach a large and engaged audience and can also help build brand credibility.
  • Insight into Consumer Trends: By monitoring popular TikTok trends, businesses can gain valuable insight into consumer behavior and preferences. This can inform product development, marketing strategies, and overall business decisions.
  • Quick Feedback: TikTok quickly tells you if people like your stuff. This helps you learn what’s great and what needs a little fix.
  • Simple Setup: You don’t need big cameras. TikTok works with simple phones, saving you time and money.
  • Create Trends: Your brand can start trends that others follow. This makes you a leader in your industry.
  • Global Reach: TikTok lets your brand connect with people from around the world, making friends with different types of people.

TikTok Marketing: The Key to Business Success with Krizmatic Digital Solution

At Krizmatic Digital Solution, we understand the importance of staying ahead of the game when it comes to social media marketing. Our team of experienced social media marketers can work with you to develop a customized TikTok marketing strategy that meets your specific needs and helps you achieve your business goals.

Whether you’re just starting out on TikTok or looking to improve your existing strategy, we have the skills and expertise to help you succeed.

Contact us today to learn more about how we can help you boost your brand’s social media presence with TikTok marketing.