Technology is developing rapidly. Every year, there are new, popular social media platforms and other new technologies that offer to transform your digital marketing. Digital marketing strategies are always changing, so if you want your business to be promoted and to be at the top, then you must be updated with the latest digital marketing trends. By doing this, your company will always be one step ahead of the competition.
Even today in Nepal, many Nepalese companies have started using digital marketing as it helps them reach their clients online. With the rising demand for digital marketing in Nepal, digital marketers and agencies are expected to bring more clients to your website, develop relationships, increase profits, and much more.
Top Digital Marketing Trends of 2023 in Nepal
1. Social Media Trends
The evolution of social networks and mobile technology has changed how we connect. The way that companies advertise their products and services has also changed. Through active posts and stories, business owners interact with their customers.
The most popular digital marketing trends are social media trends. Right now, is the perfect time to start building your online presence and strategy. It is also a successful method of interacting with customers and marketing your products to them.
The following are a few trends in social media:
- Short Video & Reels
- Personalized ads on social media
- The Popularity of TikTok
- Live Streaming
- Active Social Media Posts
- Social Messaging
- Influencer Marketing
Global Social Media users’ growth over time
Social media users’ growth in Nepal
2. Search Marketing Trends
Search marketing is a type of online advertising that focuses on displaying text ads for your company on Google and other search engines. Usually, search advertising is displayed above the organic search results at the top of a search engine results page (SERP).
Search marketing includes both paid and organic search activities.
What is Paid Search?
Paid search marketing is any pay-per-click ad service, access given by Google, Bing, and other search engines that allows companies to advertise on search results pages.
Paid search advertising is displayed according to the user’s keywords and from the location they are searching. With paid search advertisements, you are paid for each click on your advertisement (which is why paid search ads are also called pay-per-click ads).
The platform for Google ads is used for advertisements. Because of its huge scope and potential, Google Ads are one of the most popular channels for digital marketing. display ads, PPC ads, and video ads. All of these options enable businesses to gain an edge.
3. Content Marketing Trends
Content marketing is a type of marketing that involves creating and delivering quality content to clients in various forms, such as audio, video, emails, blogs, digital marketing ads, and many more. When using this type of marketing, make sure your marketing is delivering the right content to the right audience.
The following are a few trends in content marketing.
- Video Marketing
- Web Blogging
- Influencer Marketing
- User Generated Content (UGC)
- Social Media
4. SEO Trends
Your website’s traffic, leads, and sales can all be improved with SEO. You can increase your return on investment with SEO because it is a low-cost marketing strategy. The main goal of SEO is to have a website that is properly optimized in terms of its code, structure, and keywords for your company. The aim is to show those incoming links on the first page of search engines, especially Google, in the top spots.
The following are a few trends in SEO.
- Video SEO
- Voice Search
- Focus on Search Intent
- Local SEO
- Quality Content
- Link Building
5. Rise in AI Generated Content
The advancement of artificial intelligence has brought about a significant shift in content creation. AI-generated content involves the use of machine learning algorithms to produce written and visual materials. This trend is transforming the way businesses approach content creation and marketing strategies.
The following are a few trends in AI generated Content:
- Automated blog articles
- Generating compelling product descriptions and reviews for e-commerce.
- Smart email marketing
- Attention-grabbing social media captions.
- Video Scripting
- Interactive Engagement
- Virtual Event Content
6. Augmented Reality (AR) Content
Augmented reality (AR) is reshaping the way consumers interact with digital content. AR involves overlaying virtual elements onto the real world, often experienced through smartphone cameras or AR glasses. This technology has found its way into digital marketing strategies, creating immersive and engaging experiences for customers.
The following are a few trends in AR Content:
- Interactive brand experiences
- Virtual Try-Ons
- Location-Based AR
- AR advertising campaigns
- AR for Events and Entertainment
- AR-Powered Navigation
7. Use of Chatbots
Chatbots, powered by AI, are used for customer interactions and support services. These automated tools provide real-time responses to customer inquiries, offer assistance, and facilitate transactions, all while delivering a seamless user experience.
The following are a few trends in Chatbots:
- Conversational AI
- 24/7 customer support
- E-commerce Integration
- AI-Powered Analytics
- Voice-Activated Chatbots
- Virtual shopping assistants
- Appointment Scheduling
- HR and employee support
Digital Marketing Strategy in Nepal
With the rising demand for digital marketing, Nepal is improving its digital marketing strategy with better plans and methods. Many businesses in Nepal now use digital marketing strategies to promote their business online. Here are some of the most effective digital marketing strategies in Nepal for 2023.
1. Content Marketing
Content marketing is the creation and promotion of content to increase traffic, generate leads, or attract clients. When it comes to marketing and how you want to present your product to the world, content marketing is always regarded as the best. Also, in Nepal, many companies are using content marketing for their growth. You can make use of content everywhere, like YouTube, blogs, social media, TikTok, and many more.
2. Social Media Marketing
Social media marketing in Nepal has come out as one of the emerging marketing strategies where businesses use social media networks to connect with current and new clients. With the help of social media networks like Facebook, Instagram, Twitter, and TikTok brands promote their products, it helps promote your brand and your content on social media sites, improve traffic, and generate leads for your business.
3. Search Engine Optimization (SEO)
Search Engine Optimization is also one of the best methods of digital marketing in Nepal. Using search engine optimization, you may make your content more likely to appear on the Search Engine Result Page (SERP) when clients are looking for information about your products or services online. You must optimize your content, posts, and website to get more visitors.
4. Pay-Per-Click (PPC)
When we are searching for something on Google, we get ads that are on top of the page. It is a strategy for increasing website traffic that involves paying a publisher each time an ad is clicked. Google AdWords is one of the most widely used PPC platforms.
5. Email Marketing
Email marketing is an important tool to keep a good relationship with new and existing customers. Email marketing is defined as sending emails both to existing and new customers. You can create an email about your products and services and send it to your clients to inform and promote your content to them about your new products, services, offers and events, as well as to point customers to the company website.
6. Influencer Marketing
Influencer marketing is like having a friend recommend something to you. In Nepal, businesses team up with people who have a lot of followers on social media sites like Instagram and TikTok. These “influencers” use and promote the products. When their followers see this, they might want to try the products too.
7. Affiliate Marketing
Affiliate marketing is like getting a reward for telling others about a great product. In Nepal, you can join the affiliate programs of companies. They give you special links. When you share these links and someone buys something using them, you get a small commission. It’s a way to earn money by promoting things you like.
8. Video Marketing
Video marketing is all about showing instead of just telling. In Nepal, videos are huge on platforms like Instagram, YouTube, and TikTok. Businesses make short and interesting videos about their products or services. This helps people understand better and makes them more interested. It’s like a mini-movie about the stuff they want to sell.
Common Digital Marketing Mistakes to Avoid
- Ignoring Data Insights: Overlooking data-driven insights prevents informed decision-making and optimization.
- Ignoring Reviews and Feedback: Neglecting customer reviews and feedback, reputation management, and improvements
- Ignoring Competitor Analysis: Not looking at what other companies do means you’re missing out on useful ideas.
- Ignoring User Experience (UX): Not making sure your website is easy to use leads to people leaving quickly.
- Not Posting Regularly: Not putting up new stuff regularly on your social media confuses people.
- Ignoring Video Content: Overlooking video’s popularity reduces engagement potential and reach.
- Ignoring Local SEO: Ignoring local SEO strategies reduces visibility for local customers.
- Ignoring Emerging Platforms: Not exploring new platforms limits your exposure to evolving audiences.
What digital marketing trends can be expected for the future?
Today, social media has evolved into a platform for businesses to engage with and learn about their consumer market in different ways.
A lot of experts in digital marketing have made reasonable assumptions about this industry’s future. These are a few things that may happen in the future, according to the experts.
1. The future of social media marketing
Nowadays, a lot of businesses use social media to advertise their products. One of the trends that is expected to last for a long time is social media marketing.
Also, new social media applications are constantly being introduced. This shows the huge importance of social media for digital marketing.
2. Artificial Intelligence for Marketing
Many companies now use AI to analyze search trends, consumer behavior, searches, and a wide range of other factors that can help you grow your business. Other AI trends in marketing include automated content creation, automated campaign generation, and customer journey mapping.
3. Video Marketing will Grow
Since many people now use messaging applications and social networking sites like Facebook, Instagram, and TikTok for entertainment, video marketing will definitely continue to rule marketing strategies in the future.
It is no surprise that this marketing method is becoming the top choice for companies with the rise of TikTok and Instagram reels over the past year.
4. Influencer Marketing
Influencer marketing is one of the most well-known digital marketing trends, and it will continue to have an impact in the future. Companies hire celebrities, influencers, and other people to promote their products.
As many people look up to influencers, admire them, and follow them as well, it is likely to attract customers and get them interested in buying the product.
5. Voice Search Technology
Voice search technology is another trend that will continue to influence the future of digital marketing. Customers can use their voices to look for information online.
Because of the simplicity with which users may talk to their computers or phones to look on the internet, the majority of users prefer voice search.
For those who are unable to write, voice search technology can be a great help in making things easier.
6. Video Content Evolution
Video will keep ruling the online world, and it’s getting ready for a big change. Live streaming will become more popular, letting people interact in real time. Interactive videos will get better at engaging viewers by letting them join in.
Also, virtual and augmented reality will make stories more exciting, making viewers feel like they’re part of them. As technology gets better, videos will become even more powerful in how brands connect with people.
7. 5G Technology Impact
The arrival of 5G technology is a big deal. It’s like upgrading from a slow car to a super-fast one. This new technology will make things on the internet happen faster and smoother. Imagine watching videos without buffering or waiting.
It’s not just about speed; it will change how we do things online. Apps will work better, and even cool stuff like virtual reality will become more amazing. So, with 5G, our online world is set to become supercharged and even more exciting.
8. Privacy-First Advertising
Advertisers will use smart techniques to connect with people while still keeping their private information safe. It’s like talking to someone without getting into their personal affairs. Advertisers will listen to what people are comfortable with and make sure to follow their wishes.
This way, ads will be respectful and only appear when they’re relevant and welcomed. It’s a modern approach to advertising that values privacy and creates a positive experience for everyone involved.